Tag: Eleanor Roosevelt

May 16, 2009

Behind the scenes, part two

When it comes to letterpress printing, process is everything. And since that process is not always evident in the final product, I thought I’d share the technical aspects of the Dead Feminists series. Now, as I said in the last post, letterpress printing is traditionally done using metal or wooden type—or in the case of the photo above, relief images cut into type-high (.918 inches in the US and UK, in case you wondered) blocks. What Jessica and I have been doing, however, ain’t your grandpa’s letterpress. Thanks to a fairly new technology called photopolymer, we’re able to create our own relief plates right in the studio, without having to carve a block by hand or etch a plate with nasty chemicals. Photopolymer has also created a bridge between the traditional print shop and the modern digital world—as you’ll see in a moment. As far as the Dead Feminists go, Jessica and I still have both feet firmly planted in the traditional world—we just dip a toe into the digital realm now and again. Here, let me explain.

This is how it begins for each print: a pencil drawing, at full size. This is the stage where I not only design and illustrate the piece, but also start thinking about color choices: what the colors will be, what element will be which color, where the colors will overlap, how to make things work logistically. Now, this pencil layout isn’t enough to make a plate; for the photopolymer process to work properly, I have to translate the sketch into a solid black-and-white ink drawing.

After everything is pencilled in, I lay a sheet of vellum over the drawing and trace everything in ink.

Since each broadside is printed in two colors, each color means a separate run through the press. So as a result, I had to trace each color separately—being careful to stay as true as possible to the original drawing, since the colors had to line up exactly on press. If you were to line these two color separations up, on top of one another, you’d see how the colors will interact in the final piece.

Here’s what I mean. You can see the separation that will become the grey color in Tugboat Thea here, laid directly over the inked octopus below. This is definitely the old-fashioned way of doing things; there are plenty of digital methods of color separation. I guess I just prefer the physical connection between the pen and the hand—even despite the greater risk of screw-ups (as you can see if you look closely at the word “to” above).

Here’s where I dip that toe into digital waters. Once I’m finished inking, I scan the finished line drawings at a super-high resolution and load them into Photoshop. This is where I clean up any mistakes (ahem) and convert the drawings into bitmap (pure black and white, with no grey) files. Jessica sends me her written colophon, and I set the text digitally. Then I export everything to the proper file type, and send the files to a local service bureau to have film negatives made. So now we’ve gone from analog to digital and back again.

Here are the negatives for Tugboat Thea; grey separation on the top half of each one, teal on the bottom. As you can see, there aren’t any right angles in the bottom half (octopus) of the teal separation, so if you look closely you can see the little tick marks I added (above and to the right of the starfish) to aid with color registration. Those marks line up with a grid etched on the metal base we use to lock up the plates on press; once we had the plates exactly where we wanted them, I simply shaved those little tick marks off with an Xacto knife, so they’d no longer print. Real slick.

Anyway, photopolymer is a light-sensitive plastic that works just like making a contact exposure in a darkroom does. First I take a negative, place it face-down on an unexposed plate, and load both pieces onto the exposure tray of Jessica’s platemaker (which looks remarkably like an Easy-Bake Oven).

The negative is held flush with the plate by a layer of plastic and a vacuum system; the plate is exposed with UV light (some DIY enthusiasts also accomplish this using glass and a bright, sunny day, but photopolymer is awfully expensive to use in sketchy experiments in the cloudy Northwest).

Next I place the exposed plate in the wash-out unit, where it is scrubbed gently with soft bristle brushes in a tank of cool water. Everything that is exposed is hardened enough to resist scrubbing, while everything else dissolves away. (And turns the water a sickly shade of yellow. Mmmm….plastic byproducts. Still, it’s less toxic than many other printmaking techniques.)

What we’re left with is a raised plate ideal for relief printing. The real benefit of photopolymer is that it can reproduce nearly any image, and can hold an incredible amount of detail. I can transfer my drawings directly to the plate, without adding the laborious step of carving the image into wood or linoleum (backwards!), or etching copper with acid, for example. It’s not exactly an economical option for letterpress printing, but the results can be exquisite, and the possibilities are nearly endless.

Here’s our new octopus plate on press, all inked up and ready to print—it’s stuck to that gridded base with removable adhesive. The thickness of the plate and base together add up to exactly .918 inches. Ah, precision feels good.

And here’s how it looks on paper.

Here you can see the registration between the colors. This is the hard part—I’m sure that despite my best separation efforts and useful tick marks, Jessica is ready to tear her hair out whenever she sees what insane registration issues I’ve thrown at her this time. She’s not a master printer for nothing, though—tiny, 9-point colophon type? Large, solid color blocks? Exacting registration with no margin of error? She can handle anything.

Actually printing these broadsides is where all our careful planning and preparation goes right out the window. We can sketch and plot as much as we like, but many of our artistic decisions end up being made on the fly, right on press. Here Jessica is mixing ink for Prop Cake, according to some choices I suggested in our handy-dandy color recipe book.

You can see our original draw-down (color test) in the upper left corner. So far, so good.

The orange turned out exactly as we’d hoped, but when we started printing the pink separation, we hated the result. What looked so good in the draw-down lost all its contrast in the print. It was awful, trust me.

So Jessica changed the color right on press, until we were happy with it.

Here’s the finished product, all lined up in the drying rack.

If lining up the color areas is the hardest part of printing, keeping an eye on the ink consistency was probably the most fiddly. We’re using a very unusual paper for these prints—one made from recycled clothing—that is extremely “thirsty.” Not only are there inconsistencies in the paper that can throw off the overall quality of color; but we had to add ink to the press after every fourth or fifth print. As you can see, this is a pretty organic process—lots of variables, small corrections and compromises along the way. (And a whole lot of cursing and starting over.)

All of this is par for the course for a letterpress project—it’s an exacting, sometimes frustrating process, but that’s what we love about it. And the finished product … well, it’s like nothing else. Ah, letterpress, how we love thee.

May 14, 2009

Behind the scenes, part one

Holy cannoli, everyone! I’ve only just now come up for air—I’ve been buried under invoices, subscription forms, kraft mailers, and email print-outs, and Thea’s face is repeated all around me as reserved copies are spread all over the studio. Since I posted her here on Tuesday night the orders have just poured in, and over three-quarters of the edition is spoken for already. And Prop Cake is disappearing fast, too; we’re down to our last handful. Wow—just…wow. Thank you all so, so much.

Since Jessica and I talked about our process at the Tacoma Art Museum the other day, we thought it made sense to share that process with you, as well. But since there’s rather a lot to say on the subject, I’ve decided to break it into two posts.

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

Before I get into the technical details behind our series, I should probably share a little background information on letterpress and the art of the broadside. For those of you who aren’t familiar with the process, letterpress printing refers to a type of relief printing, where pressure is applied to a piece of paper placed over a raised form that is covered with a thin layer of ink. This pressure transfers the inked image onto the paper, and can be repeated to create a batch, or edition, of prints. The form can be a carved block of wood or linoleum; a raised plate made of magnesium, photopolymer (plastic) or other materials; or as the term letterpress implies, movable type made from metal or wood.

The innovation of printing words from individual letter blocks that can be rearranged and reused was actually invented by the ancient Chinese (seriously, what wasn’t originally invented in China? We owe those folks a whole heap), but the process that evolved into modern letterpress was most famously perfected over 500 years ago by Johann Gutenberg, of Gutenberg Bible fame. By the first half of the twentieth century, when more modern commercial printing came along, it was still common for printers to perfect their layouts using movable type and relief-cut images on a proof press (such as Jessica’s Vandercook below). They’d then use the resulting print to make more sophisticated plates for their more efficient and advanced commercial presses.

As commercial printing became more streamlined, the cylinder and platen proof presses (see photo of Jessica printing above) fell out of vogue, and eventually were no longer manufactured. Artists quickly saw their potential, however, and have adopted letterpress printing as an art form—using, refurbishing and maintaining this antique equipment to create original works of art.

Hand-in-hand with letterpress printing, the art of the broadside has also survived and evolved into a modern format. The term broadside means any single sheet used to convey information, often of a political kind—the great-grandpappy of the modern poster. While today the words broadside and poster are sometimes used interchangeably, the broadside has remained a favorite of the letterpress community because of its emphasis on typography and content (hey, we need an excuse to use all that gorgeous metal type!).

Jessica and I had this history in mind when we began the Dead Feminists series. As I said before, we never dreamed of starting down the path we’re on now; we just wanted to make a political and artistic contribution to the election. And to pay homage to the history of the broadside and the era in which each of our feminists lived, I designed each piece with historic broadsides and posters in mind. And to keep the series consistent, Jessica and I came up with a few rules of engagement:

1. Each poster has to feature a quote by a feminist. It doesn’t necessarily have to be a woman, but there are already plenty of posters highlighting the words of dudes, so we figured that one was covered already.

2. Said feminist must be deceased. (Hence the name.) You’d be surprised how many challenges that’s created for us.

3. Each quote is tied into a current sociopolitical issue or event. This is usually Jessica’s job, as she’s got a particular knack for finding relevant quotes.

4. The whole piece (except the colophon at the bottom, of course) is hand-drawn.

5. We try to stay away from well-worn tropes like “women can do anything men can do!” in favor of broader topics and concepts.

Who knows how long people will be interested in these things, or how many broadsides there’ll be in the series—all we can say is that we’re grateful for the response people have had, and we’re having way too much fun to quit now. The fun of art-making and the joy of the public response aside, the best part of creating this series has been exploring the lives and work of so many inspirational people. “Feminism” has become somewhat of a dirty word these days—mostly because of misconceptions. To us it’s a positive thing, and creating this series is our way of celebrating those who championed far more than just gender equality. Besides, we’d like to make our own contribution to our social history—and using the “power of the press” in the literal sense is the best way we know how.

Coming in part two: the nitty gritty details behind our process.

December 5, 2008

Victory Garden

With the success of our first piece, Jessica and I wanted to continue our series with something that upped the ante a bit. And to our complete shock, we were rewarded by our second broadside selling out in just 48 hours (thanks to the magic of the internets!). Our next subject is one that we both have been thinking about for some time: personal sustainability. As my husband and I are both hard-core seasonal foodies, and as Jessica is a member of a local crop share, we’d like to see a change in the American food system. So we turned to one of our favorite feminists: Eleanor Roosevelt.

The future belongs to those who believe in the beauty of their dreams.

While serving as First Lady, Roosevelt planted a White House victory garden during World War II; thanks to her inspiration and example, during the War home gardens accounted for 40% of the U.S. supply of vegetable produce. We thought, hey, if it could be done once, why not again? So the colophon at the bottom included a plea for the new First Lady, Michelle Obama, to carry on in Roosevelt’s footsteps.

The inspiration for Victory Garden came from a variety of sources. For one thing, the typography is inspired by the Art Deco designs of Roosevelt’s era. For another, I thought back to my honeymoon in France last year.

I spent a day at Versailles on that trip, and at the time was struck by the meticulous aesthetic that unified every element of the place. Everything from the wallpaper to the upholstery to the grounds themselves worked together to form a cohesive overall design. An overly ornate and despicably ostentatious design, sure (and a bit ironic, considering Marie Antoinette’s consequences for going overboard with luxury in the face of a starving populace), but it was beautiful in its own right. I especially loved the sculpted hedges and lawns of the Versailles gardens; the patterns form a stunning, living brocade at one’s feet. And I wanted to turn that design sense into something that represented the greater good, rather than the wealth of the few. So I abstracted that idea into a two-dimensional White House lawn, made up with an original brocade pattern of spiraling leaves.

When we finally arrived at the finished product, we were happily surprised to learn that many others had had similar thoughts. We discovered Michael Pollan’s editorials; learned about the “Eat the View” movement; and found many other like-minded folk along the way—including one who purchased a copy of Victory Garden for her friend, a direct descendant of Eleanor Roosevelt herself. As the icing on the cake, one of our Chicago customers has a personal connection to the Obamas, and promised to deliver a copy of the broadside to the First Lady, with our compliments. We have no idea if it actually reached her in the end, but there’s always hope. And besides, we’re taking a bit of personal pride in being part of a larger movement, as well as the fact that the new White House garden is already happening.

Victory garden, indeed.

Victory Garden: No. 2 in the Dead Feminists series
Edition size: 76
Poster size: 10 x 18 inches

Printed on an antique Vandercook Universal One press, on archival, 100% rag (cotton) paper. Each piece is numbered and signed by both artists.

Colophon reads:
Anna Eleanor Roosevelt (1884 – 1962) transformed the role of first lady in the White House, where she served from 1933-1945. In an effort to cultivate self-sufficiency and patriotism, she planted a Victory Garden on the White House lawn. Spurred in part by the first lady’s example, more than 20 million Americans had home gardens and grew 40% of the country’s produce during World War II. Today, amid rising food prices, climate change, and the finite supply of fossil fuels, we encourage the next first lady, Michelle Obama, to follow in Eleanor Roosevelt’s footsteps and set an example for sustainability and hope once more—beginning on the White House lawn.

Poster is sold out. Reproduction postcards available in the shop!